Shirar runs our New York office. She has been in foreign direct investment (FDI) for nearly 28 years, working on both sides of the desk, for government agencies and as a consultant.  Her expertise is in government-to-business, economic development public relations and marketing. 


For governments, Shirar has worked as the U.S. Marketing Director for UK Trade & Investment, which is now known as DIT, the UK Department of International Trade.  She has also worked as the Public Relations Manager for the Netherlands Foreign Investment Agency.


On the consulting side, Shirar has worked for consulting - marketing firms, Conway Inc., Ruder Finn, and Spring-O'Brien.  All of these organizations specialize in FDI and economic development, working with cities, regions, states, and countries to attract corporate operations to their jurisdictions for job creation, a robust tax base, and economic prosperity for their communities.


Shirar has worked with hundreds of economic promotion organizations such as the Board of Investment of Thailand, the Oklahoma Department of Commerce, the City of Birmingham (UK), Invest in Germany, Virginia Economic Development Partnership, the German State of Bavaria, Rhode Island Commerce Corporation, the City of Tampa, Invest in Canada, Scottish Development International, Saudi Arabian General Investment Authority, JETRO, and KOTRA, just to name a few. 


Her background is global.  She was born in Cape Town, South Africa and has lived in New Delhi, India, Bangkok, Thailand, Estoril, Portugal, London, United Kingdom, and Amsterdam, the Netherlands.


Shirar calls Florida home and now resides in New York.

US: +1 646-496-7668

Europe: +31 6 2141 5644

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