NEWS                                           

 
 
 
 
 
 
UNDERPINNED LAUNCHES AT IEDC
UNDERPINNED Team Launches Economic Development PR-Marketing Practice at IEDC Indianapolis
NEW YORK, NEW YORK, October 1, 2019 - UNDERPINNED will be exhibiting at the annual IEDC Conference, taking place in Indianapolis, Indiana.  This will be the hard launch of the firm, which started operations earlier this year.  
UNDERPINNED's two principals, Shirar O'Connor and Kara Smith, will be attending the conference, meeting with the firm's clients, economic development agenices, and partners, all attending one of the largest gatherings of economic development professionals in the world.  
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KARA SMITH JOINS UNDERPINNED
UNDERPINNED to open office in the Netherlands
NEW YORK, NEW YORK, September 1, 2019 - UNDERPINNED is pleased to announce that Kara Smith has joined the firm.  Based in the Netherlands, Kara will open UNDERPINNED's operation in the Netherlands and head up the office as one of the firm's Senior Vice Presidents.  Kara brings extensive experience in cross-border business to UNDERPINNED, where she will work with our clients to develop and execute their economic development strategies in both trade and investment.
"We are thrilled to have Kara join our ranks," said New York based Senior Vice President, Shirar O'Connor, "Kara has a great deal of experience in foreign direct investment and trade."  "Our client will benefit significantly from her experience, global networks and strategic thinking."  
UNDERPINNED now has offices in New York and the Netherlands, where the firm services clients from all over the world. 
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UNDERPINNED UNVEILS NEW FDI REPRESENTATIVE SERVICE
FDI REPRESENTATIVE, the World's First Foreign Representative Service for Economic Development Agencies Now Available 
NEW YORK,  NEW YORK - February 1, 2019 - UNDERPINNED announces the launch of FDI REPRESENTATIVE, a new resource for economic development and investment promotion agencies looking to establish offices or representation in foreign markets for trade and investment support. 
 
FDI REPRESENTATIVE is a global service designed to assist economic promotion agencies with identifying and engaging with companies and individuals who provide in-market representative services that support business development in foreign markets.
FDI REPRESENTATIVE is a comprehensive research and data resource that economic promotion agencies can utilize to make decisions on which markets to place dedicated staffing resources and who to hire to provide their in-market staffing needs.  The services and data are available for every global market.
"Many economic development agencies struggle with identifying the right people and organizations in global markets," said UNDERPINNED's Senior Vice President, Shirar O'Connor, "FDI REPRESENTATIVE gives them access to a wider pool of candidates and staffing options to help them build their FDI and Trade infrastructure in the markets that are important to their local economies."
"There are a number of options with FDI REPRESENTATIVE," added O'Connor, "For instance, we can distribute RFP's through the system, ensuring they get to qualified companies and candidates."  
"We can also provide data on who their competitors are using for their representation and where their competitors have their foreign operations."
"The service also provides options for training their new international representatives as well as metric standards to help them benchmark the results their foreign representatives are achieving."  
"FDI REPRESENTATIVE also offers candidate pre-screening assistance and recruitment support in the U.S., Europe, Asia, Africa, and Latin America."
                        
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UNDERPINNED LAUNCHES IN NEW YORK
New Marketing Firm Serving the Global Economic Development Industry Begins Operations 
NEW YORK,  NEW YORK - January 1, 2019 - Shirar O'Connor, veteran economic development marketing executive, today announced the launch of a new public relations and marketing firm, UNDERPINNED.  Based in New York, UNDERPINNED specializes in economic development with a focus on foreign direct investment (FDI).  
The firm works with government agencies focused on attracting corporate investment to their communities.  With job creation as its core focus, UNDERPINNED, works with investment promotion agencies from all over the world, connecting them with  growing companies.
 
"I am thrilled to be starting the New Year with this new agency." said Shirar O'Connor, Senior Vice President of UNDERPINNED.  "The firm brings something different to the economic development industry," said O'Connor, "Our services are designed to do exactly what the name implies, add support and diverse expertise to our clients' existing teams and marketing programs with flexible, just-in-time terms."
"UNDERPINNED offers a wide-range of core services, but the areas that set us apart from other agencies are our focus on FDI and the fact that we have sat on the client's side of the desk.  We can conduct media relations outreach in India, Germany, and China as easily as we can in the United States.  Our international expertise and the depth we have as consultants with direct economic development experience, sets us apart."
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US: +1 646-496-7668

Europe: +31 6 2141 5644

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